Retailing of Agri product – traditional channels and retailing problem due to socio-political interfaces in West Bengal
Mr. Manigrib Bag, Assistant Professor [m.bag@rediffmail.com] - Institute of Business Management & Research, Kolkata, Ms. Sanghita Roy, Lecturer [sanghita05@rediffmail.com]
Retailing is gaining good momentum in the country in different sectors of product. Each of the states has different adaptation level and styles. Different socio-economic and socio-political interfaces in different places play vital roles. Deviation from the original style of business particularly at the procurement side logistics is greatly influenced by different interfaces. In West Bengal the retail business propagation is facing a staggered growth and operation due to socio-political interfaces. Government is playing the arbitrator’s role attaining an amicable solution to provide good balance between the interest of the people associated with the original age old supply channel and retail Institutions perspective of procurement cycle.
Keywords :: Logistics, socio-political, supply channel, mandy, patta
